Dogtown and Z-boys was a great film. Directed by Stacy Peralta (2002) you can’t help but get drawn in by the soothing tones of narrator Sean Penn and the vintage style the film adopts aesthetically. The film was mostly shot in sunny California and you can almost feel the heat from the screen. I really enjoyed the escapism style of film making and the chance to experience a little piece of the subculture that the skaters and surfers of the 70’s made so popular today.
Skating a drained pool
The Zephyr surf team featured on the film were the first group to take surfing to the streets when they discovered skateboarding. Their effortless style and low, flowing skating technique was to them, like surfing the concrete. To most, the skateboard was just another commodity, but skating and surfing went hand in hand and was more than just a hobby. They had created a youth subculture.
Marx states that a commodity is an “external object, a thing which through its qualities satisfies human needs of whatever kind.” Marx, Karl. Capital: A Critique of Political Economy. Vol. 1.
When Marx uses the term commodity he also uses it closley with the term use-value. However, something that has use-value does not always mean it is a commodity.
“He who satisfies his own need with the product of his own labour admittedly creates use-values, but not commodities. In order to produce the latter, he must not only produce use-values, but use-values for others, social use-values”. (131)
The commodity therefore has a natural form and a value form.
Under capitalism the exchange-value is more important than the use-value of something, so skating brands such as, Vans or Etnis are selling commodities. But is it fair to say that the Z-boys of Dogtown were subverting this notion? They did indeed buy into the commodity of a skateboard to satisfy their needs, but admittedly built their’s from old cupboards or doors for the love of the sport. Stacy described skating as “an athletic stream of consciousness.”
Some of the Zephyr team did however enter the business world, becoming involved with advertising and creating skating equipment and merchandise. And these brands can be criticised for making money rather than providing something entirely useful for people.
Culture as Commodity
Culture is becoming more and more commodified, and it is all about profit. People should not have to pay ridiculous prices to see a film or a play (something that is the product of human thought or creativity) but artistic value is usually secondary to the exchange-value of a product. An example of this is the Lost series. The series was supposed to run for only one series but continued to run for six as there was more money to be made. Culture shouldn’t be a commodity.
Commodity fetishism is the tendency to attribute towards commodities. Could the remake of the Dogtown and Z-boys documentary into a feature film adhere to this notion? Peralta gained funding (400,000 dollars) from Vans to make his film. But what was the need to create a Hollywood remake, Lords of Dogtown? More money?